We take the protection of your personal data very seriously. We structure our data processing with the aim of collecting, processing or using only the personal data required for the meaningful and economical use of our services.

This Privacy Policy informs you about the processing of personal data on our website.

1. Name and Contact Details of the Controller
Peyer Group AG
Weststrasse 10
CH-5426 Lengnau AG

Contact Details of the Data Protection Officer:
Philippe Bauer
privacy@peyer-group.com

2. Scope and Purpose of the Processing of Personal Data

2.1 Accessing the Website

When accessing this website www.peyer-group.com, the internet browser used by the visitor automatically sends data to the server of this website, where it is temporarily stored in a log file. Until it is automatically deleted, the following data is stored without any further input from the visitor:

• IP address of the visitor’s device,
• date and time of access by the visitor,
• name and URL of the page accessed by the visitor,
• website from which the visitor accessed this website (the so-called referrer URL),
• browser and operating system of the visitor’s device as well as the name of the access provider used by the visitor.

The processing of this personal data is justified pursuant to Art. 6(1), sentence 1, point (f) GDPR. We have a legitimate interest in processing the data for the purpose of:

• establishing a connection to our website quickly,
• enabling user-friendly use of the website,
• identifying and ensuring the security and stability of the systems, and
• facilitating and improving the administration of the website.

The processing is expressly not carried out for the purpose of obtaining information about the identity of the website visitor.

2.2 Further Information

If we receive your email address in connection with your use of this website or in connection with the sale of goods or services, we may regularly send you information/advertising electronically. You may object to the use of your email address at any time by sending a message to info@peyer-group.com or by using the link provided for this purpose in the advertising email.

3. Disclosure of Data

Personal data is transferred to third parties if

• the data subject has expressly consented to this pursuant to Art. 6(1), sentence 1, point (a) GDPR,
• disclosure is necessary pursuant to Art. 6(1), sentence 1, point (f) GDPR for the establishment, exercise or defence of legal claims and there is no reason to assume that the data subject has an overriding legitimate interest in their data not being disclosed,
• there is a legal obligation to transfer the data pursuant to Art. 6(1), sentence 1, point (c) GDPR, and/or
• this is necessary pursuant to Art. 6(1), sentence 1, point (b) GDPR for the performance of a contractual relationship with the data subject.

In all other cases, personal data will not be disclosed to third parties.

4. Cookies

Our website uses so-called cookies. These are data packets exchanged between the website server and the visitor’s browser. They are stored on the devices used when visiting the website (PC, notebook, tablet, smartphone, etc.). Cookies cannot cause any damage to the devices used. In particular, they do not contain viruses or other malware. Cookies store information relating to the specific device being used. Under no circumstances does this enable us to directly identify the visitor to the website.

Cookies are largely accepted according to the default browser settings. Browser settings can be configured so that cookies are either not accepted on the devices used or so that a specific notification is displayed before a new cookie is created. However, please note that disabling cookies may mean that not all functions of the website can be used to their full extent.

Cookies are used to make our website more convenient to use. Session cookies, for example, can be used to determine whether the visitor has already visited individual pages of the website. These session cookies are automatically deleted after leaving the website.

Temporary cookies are used to improve user-friendliness. They are stored on the visitor’s device for a limited period. When the website is visited again, it automatically recognises that the visitor has previously accessed the site and which entries and settings were made, so that these do not have to be entered again.

Cookies are also used to analyse visits to the website for statistical purposes and to improve our services. These cookies make it possible to automatically recognise when a visitor returns to the website that they have visited it before. These cookies are automatically deleted after a defined period.

The data processed by cookies is justified for the purposes stated above in order to safeguard our legitimate interests pursuant to Art. 6(1), sentence 1, point (f) GDPR.

5. Website Analytics Services and Tracking

We use the Google Analytics web analytics service on our website.

The legal basis for the use of analytics tools is Art. 6(1), sentence 1, point (f) GDPR. Website analysis is in our legitimate interest and serves to statistically record website usage in order to continuously improve our website and the services we offer.

5.1 Google Analytics

For the purpose of tailoring our website to users’ needs and continuously optimising our pages, we use Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymised user profiles are created and cookies (see Section 4) are used. The information generated by the cookie about your use of this website, such as

• browser type/version,
• operating system used,
• referrer URL (the page previously visited),
• host name of the accessing computer (IP address),
• time of the server request,

is transferred to and stored on a Google server in the USA. The information is used to evaluate the use of the website, compile reports on website activity and provide other services related to website and internet usage for the purposes of market research and the needs-based design of these web pages. This information may also be transferred to third parties where required by law or where third parties process the data on behalf of Google. Under no circumstances will your IP address be combined with other Google data. IP addresses are anonymised so that they cannot be assigned to an individual (IP masking).

You can prevent cookies from being installed by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use all the functions of this website to their full extent.

You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing a browser add-on.

As an alternative to the browser add-on, particularly for browsers on mobile devices, you can also prevent collection by Google Analytics by clicking on the relevant link. An opt-out cookie will be set to prevent your data from being collected during future visits to this website. The opt-out cookie applies only to this browser and only to our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help section.

5.2 Google AdWords Conversion Tracking

To statistically record the use of our website and evaluate it for the purpose of optimising our website for you, we also use Google Conversion Tracking. Google AdWords places a cookie (see Section 4) on your computer if you have accessed our website via a Google advertisement.

These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the AdWords customer’s website and the cookie has not yet expired, Google and the customer can recognise that the user clicked on the advertisement and was redirected to that page.

Each AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers are informed of the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking process, you can refuse the setting of the cookie required for this purpose – for example, by configuring your browser to generally disable the automatic setting of cookies. You can also disable cookies for conversion tracking by configuring your browser to block cookies from the domain “www.googleadservices.com”.

6. Your Rights as a Data Subject

Where your personal data is processed in connection with your visit to our website, you have the following rights as a “data subject” within the meaning of the GDPR:

6.1 Right of Access

You may request information from us as to whether we process personal data concerning you. There is no right of access if providing the requested information would violate the duty of confidentiality pursuant to Section 57(1) StBerG or if the information must be kept confidential for other reasons, particularly due to an overriding legitimate interest of a third party. Notwithstanding this, there may be an obligation to provide information if, particularly in view of potential damage, your interests outweigh the interest in maintaining confidentiality. The right of access is also excluded if the data is stored solely because it may not be deleted due to statutory or regulatory retention periods or is used exclusively for data backup or data protection control purposes, provided that providing the information would require a disproportionately high level of effort and processing for other purposes is excluded by appropriate technical and organisational measures. If the right of access is not excluded in your case and we process your personal data, you may request the following information from us:

• purposes of the processing,
• categories of personal data concerning you that are processed,
• recipients or categories of recipients to whom your personal data is disclosed, particularly recipients in third countries,
• where possible, the envisaged period for which your personal data will be stored or, where this is not possible, the criteria used to determine that period,
• the existence of a right to rectification or erasure of personal data concerning you, restriction of processing or a right to object to such processing,
• the existence of a right to lodge a complaint with a data protection supervisory authority,
• where the personal data was not collected from you as the data subject, any available information as to its source,
• where applicable, the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and intended consequences of such automated decision-making,
• where applicable, in the event of transfer to recipients in third countries and where there is no European Commission decision on the adequacy of the level of protection pursuant to Art. 45(3) GDPR, information about the appropriate safeguards provided pursuant to Art. 46(2) GDPR for the protection of personal data.

6.2 Rectification and Completion

If you discover that we hold inaccurate personal data concerning you, you may request that we rectify this inaccurate data without undue delay. If the personal data concerning you is incomplete, you may request that it be completed.

6.3 Erasure

You have the right to erasure (“right to be forgotten”), provided that processing is not necessary for exercising the right to freedom of expression, the right to information, compliance with a legal obligation or the performance of a task carried out in the public interest, and one of the following grounds applies:

• the personal data is no longer necessary for the purposes for which it was processed,
• the legal basis for the processing was solely your consent, which you have withdrawn,
• you have objected to the processing of your personal data that we have made public,
• you have objected to the processing of personal data that we have not made public and there are no overriding legitimate grounds for the processing,
• your personal data has been unlawfully processed,
• the personal data must be erased in order to comply with a legal obligation to which we are subject.

There is no right to erasure if, in the case of lawful non-automated data processing, erasure is impossible or would involve disproportionate effort due to the particular nature of the storage and your interest in erasure is minimal. In this case, restriction of processing shall take the place of erasure.

6.4 Restriction of Processing

You may request that we restrict processing if one of the following applies:

• you contest the accuracy of the personal data. In this case, restriction may be requested for the period required to enable us to verify the accuracy of the data,
• the processing is unlawful and, instead of erasure, you request restriction of the use of your personal data,
• we no longer require your personal data for the purposes of processing, but you require it for the establishment, exercise or defence of legal claims,
• you have objected pursuant to Art. 21(1) GDPR. Restriction of processing may be requested for as long as it has not yet been determined whether our legitimate grounds override your grounds.

Restriction of processing means that personal data may only be processed with your consent or for the establishment, exercise or defence of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest. Before lifting the restriction, we are obliged to inform you.

6.5 Data Portability

You have the right to data portability where the processing is based on your consent (Art. 6(1), sentence 1, point (a) or Art. 9(2), point (a) GDPR) or on a contract to which you are a party and the processing is carried out by automated means. In this case, the right to data portability includes the following rights, provided that this does not adversely affect the rights and freedoms of others: You may request that we provide the personal data you have supplied to us in a structured, commonly used and machine-readable format. You have the right to transmit this data to another controller without hindrance from us. Where technically feasible, you may request that we transmit your personal data directly to another controller.

6.6 Right to Object

Where processing is based on Art. 6(1), sentence 1, point (e) GDPR (performance of a task carried out in the public interest or in the exercise of official authority) or Art. 6(1), sentence 1, point (f) GDPR (legitimate interests of the controller or a third party), you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you. This also applies to profiling based on Art. 6(1), sentence 1, point (e) or (f) GDPR. After you exercise your right to object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

You may object at any time to the processing of personal data concerning you for direct marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. After exercising this right to object, we will no longer use the personal data concerned for direct marketing purposes.

You may submit your objection informally by telephone, email, fax where applicable, or to the postal address stated at the beginning of this Privacy Policy.

6.7 Withdrawal of Consent

You have the right to withdraw consent at any time with effect for the future. The withdrawal of consent may be communicated informally by telephone, email, fax where applicable, or to our postal address. The withdrawal does not affect the lawfulness of data processing carried out on the basis of consent before receipt of the withdrawal. Once the withdrawal has been received, data processing based exclusively on your consent will cease.

6.8 Right to Lodge a Complaint

If you believe that the processing of personal data concerning you is unlawful, you may lodge a complaint with a data protection supervisory authority responsible for your place of residence, place of work or the place of the alleged infringement.

7. Version and Updates to this Privacy Policy

This Privacy Policy is dated 25 May 2020. We reserve the right to update the Privacy Policy in due course in order to improve data protection and/or adapt it to changes in regulatory practice or case law.

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